Payday loans are fundamentally taking advantage of the tough economic times, knowing that there are always those that don't have enough to get them through the month, or if there is something that suddenly needs fixing. You only have to see the rapid growth in their numbers, and as I eluded to earlier, the amount of times that they are advertised. It's such a shame that they have become so normalized in recent years. It's not uncommon to see Wonga (without doubt the most renown of the payday loan company's) billboards on buses or on the TV, they now even disgracefully sponsor Newcastle United Football Club.
The most tragic thing about the business of payday loans is the extortionate interest, and that's not forgetting the roll over interest which is added on if you miss a payment. With 1.8 billion loaned out on payday loans in 2012, there are no doubt many struggling people who have run up debt upon debt, possibly leading to bailiffs and debt collectors.
It's a surprise that it has taken so long for this to get the attention that it deserves. In part its due to Member of Parliament Stella Creasy (Walthamstow) who has been very vocal on the issues, and she should be applauded for her 'End legal loan sharks' campaign.
The only way we can stop people from falling into the traps of payday loans, is by alerting people to its dangers, informing them that there is a more helpful solution to their problems. Payday loans in many cases will only make their situation even worst, especially for those in dire straights.
In terms of a longer solution I would like to see, as has already been suggested by some, is a permanent end to rollover interest rates, the end of advertisement on the television, not allowing every other shop on the high street being some form of pawnbroker or Money shop.
But we also need to introduce education about debt and finance into the classroom, from my own experience, and from what I am aware it is not part of the curriculum. Education on money matters if done correctly could be invaluable to children, its best to start early and let them learn the early way, rather than let them learn the hard way.